Effective April 1, 2026
WhatsApp Conversational Pricing
Service conversations are free. This page shows the INR rates, a live global conversion layer, and a calculator so customers can estimate cost by market and message type.
Meta documentation links
Pricing reference: WhatsApp Business Platform country-wise per-message list.
Service conversations are free
WhatsApp Message Pricing Calculator
Estimate your spend by country and message category. Base rates are in INR and conversion is live.
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Rate Calculator
Pick market, choose message counts, and get estimated totals.
| Category | Rate (INR) | Qty | Cost (INR) |
|---|---|---|---|
| Marketing | ₹0.8631 | 1,000 | ₹863.10 |
| Utility | ₹0.1150 | 1,000 | ₹115.00 |
| Authentication | ₹0.1150 | 1,000 | ₹115.00 |
| Authentication International | ₹2.4971 | 0 | ₹0.00 |
| Service | FREE | 1,000 | FREE |
| Estimated Total | ₹1,093.10 | ₹1,093.10 |
Country Rate Table (INR)
Use search to find a specific market quickly.
| Market | Marketing | Utility | Authentication | Authentication Intl. | Service |
|---|---|---|---|---|---|
| Argentina | ₹4.5293 | ₹1.9062 | ₹1.9062 | n/a | FREE |
| Brazil | ₹4.5808 | ₹0.4984 | ₹0.4984 | n/a | FREE |
| Chile | ₹6.5135 | ₹1.4654 | ₹1.4654 | n/a | FREE |
| Colombia | ₹0.9161 | ₹0.0588 | ₹0.0588 | n/a | FREE |
| Egypt | ₹4.7191 | ₹0.2639 | ₹0.2639 | ₹4.7668 | FREE |
| France | ₹6.2990 | ₹2.1994 | ₹2.1994 | n/a | FREE |
| Germany | ₹10.0073 | ₹4.0322 | ₹4.0322 | n/a | FREE |
| India | ₹0.8631 | ₹0.1150 | ₹0.1150 | ₹2.4971 | FREE |
| Indonesia | ₹3.0111 | ₹1.8316 | ₹1.8316 | ₹9.9638 | FREE |
| Israel | ₹2.5871 | ₹0.3885 | ₹0.3885 | n/a | FREE |
| Italy | ₹5.0614 | ₹2.1974 | ₹2.1974 | n/a | FREE |
| Malaysia | ₹6.3037 | ₹1.0262 | ₹1.0262 | ₹3.0639 | FREE |
| Mexico | ₹2.2357 | ₹0.6226 | ₹0.6226 | n/a | FREE |
| Netherlands | ₹11.7078 | ₹3.6656 | ₹3.6656 | n/a | FREE |
| Nigeria | ₹3.7851 | ₹0.4915 | ₹0.4915 | ₹5.5035 | FREE |
| Pakistan | ₹3.4683 | ₹0.7333 | ₹0.7333 | ₹5.5035 | FREE |
| Peru | ₹5.1536 | ₹1.4662 | ₹1.4662 | n/a | FREE |
| Russia | ₹5.8767 | ₹2.9311 | ₹2.9311 | n/a | FREE |
| Saudi Arabia | ₹3.6621 | ₹0.7834 | ₹0.7834 | ₹4.3871 | FREE |
| South Africa | ₹2.7821 | ₹0.5579 | ₹0.5579 | ₹1.4681 | FREE |
| Spain | ₹4.5044 | ₹1.4648 | ₹1.4648 | n/a | FREE |
| Turkey | ₹0.7989 | ₹0.0660 | ₹0.0660 | n/a | FREE |
| United Arab Emirates | ₹3.6613 | ₹1.1509 | ₹1.1509 | ₹3.7342 | FREE |
| United Kingdom | ₹3.8747 | ₹1.6122 | ₹1.6122 | n/a | FREE |
| North America | ₹1.8313 | ₹0.2491 | ₹0.2491 | n/a | FREE |
| Rest of Africa | ₹1.6497 | ₹0.2930 | ₹0.2930 | n/a | FREE |
| Rest of Asia Pacific | ₹5.3664 | ₹0.8282 | ₹0.8282 | n/a | FREE |
| Rest of Central & Eastern Europe | ₹6.2997 | ₹1.5496 | ₹1.5496 | n/a | FREE |
| Rest of Latin America | ₹5.4207 | ₹0.8278 | ₹0.8278 | n/a | FREE |
| Rest of Middle East | ₹2.4993 | ₹0.6665 | ₹0.6665 | n/a | FREE |
| Rest of Western Europe | ₹4.3378 | ₹1.2516 | ₹1.2516 | n/a | FREE |
| Other | ₹4.4248 | ₹0.5641 | ₹0.5641 | n/a | FREE |
Competitor Snapshot
Public pricing references checked on April 23, 2026. Verify directly on provider pages before final budgeting.
| Provider | Marketing | Utility | Authentication | Service | Source |
|---|---|---|---|---|---|
| Teleobi | ₹0.8631 | ₹0.1150 | ₹0.1150 | Free | India rates on this page |
| AiSensy | ₹1.09 | ₹0.145 | ₹0.145 | Free | Published on pricing page for India |
| Interakt | ₹0.949 to ₹0.970 | ₹0.140 to ₹0.160 | ₹0.127 to ₹0.129 | Free | Country pricing page (Starter/Growth/Advanced) |
| WATI | Not fixed on public page | Not fixed on public page | Not fixed on public page | Free | Publishes model + rate-card reference, not one public INR table |
| Gallabox | ₹0.9926 | ₹0.1323 | ₹0.1323 | Free | Docs table (INR, India, effective Jan 1, 2026) |
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