What Are WhatsApp Drip Campaigns?
A drip campaign is a series of automated messages sent over time based on triggers. On WhatsApp, drip campaigns achieve 5x higher engagement than email drips because messages are read within minutes.
Sequence 1: Welcome Series (3 messages)
Trigger: New contact opts in
- Day 0 (Immediate): Welcome message + brand story + first-purchase discount
- Day 1: Best-selling products showcase
- Day 3: Social proof — customer reviews + "any questions?"
Sequence 2: Abandoned Cart Recovery (3 messages)
Trigger: Cart abandoned for 1 hour
- +1 hour: Gentle reminder with cart image
- +6 hours: Scarcity — "Only 3 left in stock"
- +24 hours: Discount offer — "Here's 10% off to complete your order"
Sequence 3: Post-Purchase Nurture (4 messages)
Trigger: Order confirmed
- Day 0: Order confirmation + what to expect
- Day 2: Shipping update with tracking
- Day 7: "How's your order? Leave a review" + cross-sell
- Day 14: Replenishment reminder or related product suggestion
Sequence 4: Win-Back (3 messages)
Trigger: No purchase in 60 days
- Day 60: "We miss you" + what's new
- Day 67: Exclusive win-back offer
- Day 74: Last chance — offer expiring
Sequence 5: VIP Loyalty (Ongoing)
Trigger: 3+ purchases or $500+ lifetime value
- Early access to new collections
- Birthday/anniversary discounts
- Exclusive VIP-only products
- Personal shopping assistant access
Sequence 6: Review & Referral (2 messages)
Trigger: Order delivered
- +3 days: Review request with direct link
- +7 days: Referral offer — "Give $10, get $10"
Sequence 7: Educational Content (Weekly)
Trigger: Tag-based (e.g., "skincare-interest")
- Weekly tips related to their product category
- How-to guides and tutorials
- User-generated content spotlights
- Soft product recommendations within content
Setting Up Drip Campaigns on Teleobi
All 7 sequences can be built in Teleobi's visual flow builder — no coding required. Each sequence takes about 10 minutes to set up using our pre-built templates.
